Serge Crevecoeur als sprekerBasketball coach, Investment Banker en Managing Director

Serge Crevecoeur is the assistant coach of the Belgian Lions and right-hand man of head coach Eddy Casteels. For years he combined his busy job as an investment banker in London and Munich with the function of coach and managing director of Brussels. From 2008 until 2017 Serge coached Brussels and led this team from the thirth to the first division. Last summer he coached the French top team Pau-Orthez. Starting from next season he will be once more the coach and managing director of Brussels in his career.

Only those who dare to fail greatly can ever achieve greatly


Thanks to his experiences as a head coach in the basketball world, Serge knows how to manage a group of professionals. How to forge a winning team from individuals with each their own goals to achieve a common goal? How to lead your team and help them reach their true potential? Serge gives you the answer based on his experience in sports and business world. A 20 year long career as an investment banker taught him that both worlds show a lot of similarities. Especially in terms of management techniques and analysis of numbers and statistics he saw a link. In an inspiring way he tells you his fascinating story in which this topics are covered.


In 1994 Serge Crevecoeur graduated from the Solvay Brussels School of Economics & Management. The first 10 years of his career, of which 3 in Amsterdam, he spent as Head Credit Portfolio Management at ING Bank. His job consisted of taking care of the Credit Risk and Capital Management. Then he made the switch for 4 years to HypoVereinsbank In Munich as Head Active Credit Portfolio Management. His last job as an investment banker brought him to London where he was Global Head of Credit Sales until 2010. Serge decided to make a radical life change and started a new career as General Club Manager and Head Coach of basketball team Brussels. Over a period of 9 years, he guided them from the thirth divison to the Play-Off Finals in the first division. French top team Pau-Lacq-Orthez, nine-time champion in France en winner of one European Cup, spotted Serge’s talent and oppointed him as first Belgian head coach ever in the French competition. Never before did a Belgian coach better than this achievement.


  • Humor
  • Zakelijk
  • Ondernemend
  • Inspirerend
  • Motiverend
  • Interactief
  • Innovatief

Serge Crevecoeur

  • Vice Champion of Belgium
  • Semi-finalist Play-Offs Belgium
  • First Belgian Head Coach ever in the French competition

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